News / Paspaley / Visual Merchandising for Lavalier Collection

Paspaley Lavalier VM

One of our smallest projects to date. We have been working with Paspaley to reinvigorate their worldwide in-store visual merchandising. Our first project is for the new Lavalier collection. The approach was to communicate the clarity of the jeweller’s concept with the display of her intimate design sketches giving insight to the inspiration behind the collection – glass buoys, nautical rope knots and ocean netting. Oversized macramé installations have also been implemented at a selection of stores.